Struggling to Grow Your Social Media? Then Read This!

Perhaps you are struggling with social media. You've been trying your best, but you just can't seem to gain followers or grow engagement.  You've posted multiple times a day, participated in groups, bought followers, and more; but in the long run you haven't seen the results you've wanted. 

Trust me, I get it.

Social media is tough. 

Gaining an authentic, high quality following from scratch takes tremendous effort and tremendous time.  It's easy to want to give up when you don't see growth. However, understanding a few simple, key points can make the process a lot less painless and provide you with much better results. 

 Learn how to manage your social media for success with this one simple strategy!

DON'T TRY TO CHEAT THE SYSTEM

If you want to run an account to the ground, buying followers and likes are the best way to do it.  Why? Because fake followers won't engage with you and fake likes look fake (especially in the Instagram world). This makes your fellow social media marketers despise you and companies not want to work with you.  This also means that there isn't actually anyone real that can buy your products, visit your website, or believe in your brand.  

Isn't that the purpose of being a content creator in the first place? To build a brand?

Therefore, unless you plan on buying fake followers and engagement for an eternity with no return... you aren't doing yourself any favors. 

 Struggling with growing your social media accounts? Don't worry! This one strategy will help you understand what you need to do to build an audience that will convert! From algorithms to etiquette - learn how to grow your social media followers and engagement right here! #socialmedia #marketing

THE NUMBER ONE THING YOU SHOULD KNOW

I'm guessing you've heard the word "algorithm" more times then you can count. This is that "magical" formula that decides which accounts grow and which accounts don't.  However, like most of us, you don't fully understand what that means. 

Let me simplify it for you.

All social media platforms want one thing: to keep people on their platform as long as possible. Everything about the algorithm is built around that one principle. 

Why? Because the longer people are on their platform, the more money they make and the more relevant they become. 

For example, do you remember the old Myspace from the early 2000's? They disappeared because more people spent time on Facebook then they did on Myspace.  The Myspace of today is a music platform, not a social media platform like it was 15 years ago. 

The equation is simple:

  • More Time on Platform = More Money = Staying in Business
Social Media Algorithm’s are Based on Keeping People on the Platform for as Long and as Much as Possible

Therefore, the next time you post, ask yourself: Will this help them accomplish that goal?

As a user (versus a content creator) they want to put the BEST content in front of you. That's why the algorithm exists in the first place. If you consider that concept in every post you make, you will find success. 

Just remember that unless you go viral there are no shortcuts. Instead, success consists of quality content and proper social media etiquette.  

Below I've compiled a list of suggestions that will help you satisfy that principle. From words you should avoid to best posting practices, these 10 tips will help your account grow in no time at all.  

THE PRINCIPLES OF SUCCESSFUL SOCIAL MEDIA

Have a Target Audience

Having a "target" audience  means having a niche and being able to satisfy that niche.

For example, on most accounts mine is in the "outdoors".  For some it's fashion, beauty, or being a mom.  Even "lifestyle" can be a niche if it's done right. Having a single niche helps your audience know what to expect from you while providing you a base for what to provide for them.  For example, if somebody is following you for beauty tips they probably won't appreciate seeing gaming posts thrown in. 

Having a category of people that are interested in what you are selling is the first keh to finding success online. 

Post High Quality, Engaging Content

Make sure your content is attractive.  You want people to stare at it. The longer they stare at it, the better you look in the eyes of whichever social media platform you are on.  Don't just post for the sake of posting. 

Let's get really real for a moment.  Half naked women do well on social media.  Trust me, from a lady angler standpoint, I will ALWAYS get out done by a woman in a bikini.

Why? Because men stare at women.  It doesn't matter to Instagram or Facebook that there is a nearly naked woman garnering the attention. It matters that the post is getting viewed, reviewed, and attracting an audience. It's keeping those people on the page longer and making them want to come back.  That's money. 

However, if undressing isn't your forte (like it isn't for me) there are many other ways you can improve the quality of your posts and the time spent on them. A few pieces of advice:

  • First, always ask yourself if the photo you are posting is something YOU would want to look at and/or read about.  
  • Make sure there is a subject (of some sorts).  An empty space (no matter how it is portrayed) is never going to draw much interest. 
  • Avoid grainy, dark, or washed out photos. 
  • Avoid posts that people can't relate to. 
  • Try to post something unique.  Decide if it will stand out in a sea of posts.  People scroll fast... will they stop and look at it? Do they have a reason to comment?
  • Use a high quality camera or touch up photos as necessary. 
  • Add lengthy and engaging captions.  When stop to read a caption they are spending time on that post.  
  • Ask a question.
  • Post something "edgy" or slightly controversial to stir up emotion and make people want to comment. 
Don’t Just Post for the Sake of Posting

 

Always Respond to Comments

Comments are incredibly important.  It's a sign that people are truly interested in your content. It's important for your reputation, for the algorithm, and to help identify what your followers want.  However, to keep receiving high quality comments (remember bots can comment too - but they are generally vague) you need to respond to comments with lengthy and specific sentences. This holds true on ALL platforms. 

Engage with Others

It's also important to be the one to do the engaging.  Engage with accounts that don't already follow you. Leave quality comments. Reach out and create social media friends.  That's how accounts start growing. 

You can read more about my Instagram strategy regarding this right here. 

social engagement.jpg

Stay Consistent(ish)

You need to provide content.  However, don’t publish daily at the expense of content quality.  It's more important to post very high quality material a couple times a week than it is to post semi-quality content daily. If you are really short on content - it's OK to find a balance of the two. Just don't make a habit of compromising quality for quantity. 

Here is why this matters:

There is evidence of social media accounts having "authority".  These are top content producers, that can generate a significant amount of engagement and perform exceptionally well time and time again.  These accounts have their content shown to more people then others.  However, to get to this point, you need consistently good content that keeps performing well.  By posting "so-so" content for the sake of simply posting

I've personally noticed that Facebook is a bit more forgiving on photo quality than Instagram.  Twitter is the most forgiving of all three.  By most "forgiving", I simply mean that photos will perform well despite their quality.  

Quality Over Quantity for Followers

You want followers who engage. That means they are interested in your niche and your brand.  It's better to have 1,000 followers/likes/etc... with 200 that are engaged in your content then 20,000 followers/likes/etc... with 300 that are engaged.  

The amount of followers doesn't matter as much as the reach and engagement do. Reach and engagement convert. 

Avoid Cross Promoting

Native content is the best content.  Don't post from Facebook to Twitter, or from Instagram to Facebook, or from YouTube to Twitter...or any combination thereof.  Instead, post original content directly to each platform.  Don't use a scheduler. Time spent on the platform is rewarded. 

Be Careful of Links

Remember how the number one principle is to make sure that people stay on your post and on the platform for as long as possible? Providing links to sites outside of the platform doesn't achieve that.  For every 1 post you link elsewhere, try to post at least 10 native ones.  Then that one link will have a lot better "follow through" (aka the platform will show it to more people). 

Be Careful of the Words You Choose

Be careful to not use words to direct people off the platform.  These are called "trigger words".  Sure, you need to recommend your product or site every now and then; however, doing it consistently drives your engagement and reach down. It's best to use these words sparingly.  Most of these words are promotional words. Either pay to use them or endure the consequences.  I usually go back to the 10 to 1 rule - where I avoid these words every 10 times to the 1. 

Try to avoid using excess of the following:

  • Avoid adding other social media platforms to your posts (for example, don't use the word YouTube when you are on Facebook).
  • Sale
  • Buy
  • Free
  • Giveaway
  • Follow
  • Site
  • Website
  • Visit
  • Promotion
  • Shop
  • Share
  • Save
  • Tag

Any words that push people off the site, or beg for promotion, are "trigger" words that can limit your reach. 

Watch Engagement Rates

If you are submitting high quality content, yet start noticing your reach and engagement going down, you are likely doing one or more of the above things.  Take a minute to check your captions, how often you are linking, the quality of your photos, and the time spent on the platform.  Monitoring these components can go a long ways in keeping your reach and engagement high. 

I also recommend you check out:

 Are you struggling to grow your social media accounts? Then let me help you! This guide talks about the basics you can do on nearly ANY account that will help you deliver results. 

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10 Ways You Can Make Major Money Online In 2018

 10 ways to make money online!

Making money online has never been easier than it is now.  With more companies focusing on remote opportunities, the freelance market is on fire.  With unlimited resources, contacts, and platforms .. 2018 is your time to break out in the online world. 

Whether you want extra spending money or a whole new career, I go through the ten best ways you can make a money online this year (and they aren't surveys!)

*This post may contain affiliates. See my disclosure for more

1. FREELANCE WRITING

Freelance writing is one of the BEST ways you can make money online.  

When I started out, I made hundreds on the side freelance writing.  It was something I enjoyed and could do on my own time. It can also pay very well.  It's not uncommon for quality writers to get between 100$ - 300$ per 1,000 word post, some even get more.

To get started, you need to create a digital portfolio.  To learn more about this, I've included my completely FREE freelance email course you can enroll in below.  

2. BEING A VIRTUAL ASSISTANT

Being an online VA is one of the most underrated methods for making money online.  Not to mention, it has one of the largest job markets, Why?  Because every business, blogger, and industry needs someone to help them with their everyday tasks.  This means opportunities are endless. 

Examples of virtual assistant jobs include:

  • Data Entry
  • Call Service Support
  • Social Media Assistants
  • Pinterest Assistants
  • Chat Representatives
  • Executive Assistants
  • And more!

There are tremendous training opportunities for people looking to be a VA.  To get a better idea of job availability, you can check this Virtual Assistant Website, where you can take online training courses, apply for jobs, and get a better idea of the market. 

3. TEACH ENGLISH ONLINE

How would you like to teach English to kids in China? While making $17 - $22 an hour to do so?

VIPKID already has 20,000 teachers working with them and they are looking to add more! The best part?

  • They provide all of the training
  • You get to work at home
  • You work on your OWN time

All you need to do is fill out this simple application.   Many teachers are currently making over $2,000 a month from their efforts. 

 

4. STARTING A BLOG

 10 ways to make REAL money online in 2018. Making money online has never been easier than it is now.  With more companies focusing on remote opportunities, the freelance market growing, and unlimited resources teaching you how to profit from the internet... 2018 is your time to breakout in the online world. #makemoney #profit #income #finance #workfromhome

Blogging is a fantastic way to make an extra 100/mo or an extra 100,000/mo.  It just depends on how much effort you want to put into it.    My favorite "rich" blogger of all time makes over 100,000 a month, with over 50,000 of it being from affiliate sales alone (which we will go over next).  That is a lot of passive income.  

You can find out exactly how she did it here. 

Other ways blogger's make money is through ads, sponsorships, products, services... you name it!

If it's something you'd like to learn more about, my post: How Blogger's Make Money, will walk you through all of the details.  

Start your blog today (It's one of the ways I make money!)

5. UTILIZING AFFILIATES

So what exactly is affiliate marketing? Well, you simply get a commission every time you recommend a sale.

Affiliate marketing goes hand in hand with blogging. However, you don't need to be a blogger to make an income from affiliates.  Social media, word of mouth, and email are all fantastic ways to gain affiliate income as well.

In fact, many Youtuber's make significant money from affiliate marketing without ever having to make a website.  They simply leverage the benefit of video to make the sales.  And the reality is, video has higher a chance of converting than writing.  So, if video is your thing (and writing long, lengthy posts are not) your just as well off in the affiliate world. 

You can also learn how Michelle make 50,000 a month from affiliates right here. She also offers a course where she teaches you exactly how to do it for yourself.  I took it and I highly recommend you do too!

6. SELLING ON AMAZON

Anybody can sell on Amazon if they are willing to find an "in demand" product at wholesale price. If that product can appeal to the amazon market, they can set themselves up to make an incredible profit. 

 Creator's can also make profit if they can find a large enough market (with low enough competition) for their creations. Although, I found choice number one to be the more popular of the two choices.

There are numerous Amazon FBA courses available that can help you navigate the process.

I posted the video above for entertainment purposes, but it's actually quite motivating. 

Now, I'm not saying that every video on Youtube is legit because that's definitely not the case. However, common sense says the platform wouldn't work if there wasn't significant profit to be made. These two also sound like they know their stuff. You can learn a lot about the process if you give it a listen.

If you like the idea of creating or simply redistributing, products on the side, then Amazon might be right for you. 

7. SELLING ON ETSY

Etsy is a popular platform for creators.  If you are into crafting or art, it's a perfect platform to try out the eCommerce world.  You simply list your items in the Etsy store and use the site's audience to make sales (which is easier than trying to start your own online store). 

I'm not an Etsy expert, but I've heard of many women making a killing with their products.  This article by around.io does a good job listing the items you can profit on with Etsy. 

8.  FLIPPING WEBSITES

Have you ever heard of Flippa? Well, it's this nifty site where you can buy and sell websites. 

Obviously, you have to have a decent knowledge of marketing and SEO to make this profitable. However, there is a huge benefit to using aged domains over new ones: they rank better in Google. 

Some of the websites on the platform are junk, while others are diamonds in the rough.  They simply need someone to shine them up for a new audience.  

If you are good with marketing and have a decent knowledge of Wordpress (the most common platform on the site) you will do well flipping sites.  

You can find out more at flippa.com.

9. DROP SHIPPING

Drop shipping is like having a retail store without all of the physical headaches. 

Essentially, drop shipping is where you get to sell items without stocking them yourself.  It's almost like a hybrid between affiliate marketing and Amazon sales.  You do the marketing, promotion, sales, etc... but the wholesaler does the shipping.  This saves you both money and space.

The best part is that you can sell your favorite retail products from anywhere.  All you need is an internet connection. 

To find out more about drop shipping, watch the video below and check out this article by Shopify. 

 

10. CONSULTING

If you have knowledge where people need it, you can profit from it. That's right, selling your knowledge is the real deal. 

There are so many different topics you can consult on.  All you need is a platform to selly our knowledge and an audience to buy it.  

Examples of online consulting services include:

  • Fitness/health
  • Life Skills
  • Business
  • Finance
  • Marketing
  • Tech
  • Real Estate
  • And many more!

WHAT YOU NEED TO DO NOW

So what is the one requirement for all of these opportunities? Having an online presence.  You should be active on social media, you should have some sort of medium for people to view your brand, and you need to build people's trust.  

Below I included my FREE online writing class. It's not only geared at writers, but also anyone looking to build an online presence and portfolio.  

 Learn 10 ways to make a killing online in 2018!! 10 different online methods to make a side income or a full-time income online! Check it out! #socialmedia #makemoney

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