Affiliate marketing can be an incredible source of blogging income. Learn the 5 steps I took to make my first set of sales below!
In fact, I know numerous bloggers who make tremendous money through affiliate marketing. For some bloggers, that is their only source of income.
With that said, making my first affiliate was no walk in the park.
Making a post and throwing it into Pinterest doesn't exactly convert into money, despite what some people may have you believeing. I have over 250,000 monthly views on the platform and still struggled to get that first sale. It was another demoralizing moment in the world of blogging.
Long story short, I learned a lot about marketing during that time period.
I guess the biggest benefit of failing is what I gained back in knowledge.
UNDERSTANDING AFFILIATE MARKETING
Before I tell you exactly how I started making affiliate conversions, let's go over a few things about affiliate marketing:
- You don't have to have a large audience or a million subscribers to start making money with affiliates. All you need are a few loyal followers who trust you and your content.
- If you aren't already into affiliate marketing then realize that you should be. I'm guessing there is some sort of product, resource or course you've taken that you could be an affiliate for. Affiliate offers are EVERYWHERE. Some courses offer VERY generous commissions.
- Feel free to reach out to me anytime regarding affiliate questions and affiliate courses. If you can handle the price, the BEST course I took on affiliate sales (as well as the legalities) is Making Sense of Affiliate Marketing. She breaks down how she makes over $50,000 a MONTH from affiliate marketing. Isn't it crazy? And guess what? If you take her course and like it, you can be an affiliate for it too.
So now that we are over the basics, how exactly did I start making sales?
HOW I MADE MY FIRST AFFILIATE SALE FROM MY BLOG
1. I ADDED VIDEO
I won't lie, my Youtube videos are horrible. They have poor lighting and I don't even look at the camera for most of it. However, it's still something real. My readers can see a real person, saying real things. Since adding video, my affiliate sales have tripled. Why is this? Because people feel like they know me and can trust me. They see that I'm a real person.
If being on camera makes you nervous, then know that it makes everyone nervous, but you have to start somewhere. You'll only get better in time.
2. I STOPPED TRYING TO SELL SOMETHING
One of my biggest downfalls is my excitement. When I get excited over products and ideas I start sounding very salesy. This can come across as pushy, even though I truly don't mean it that way.
It ends up sounding as if "EVERYONE needs "this" thing right "NOW". Simply put, people don't like feeling pushed.
It ends up sounding like I'm trying to make money from something. Which I am, but I'm not. I'm actually trying to recommend products I believe in, that have helped me AND can help them.
Being authentic, delivering both positives and the negatives, as well as sounding relaxed can go a long way in affiliate sales. Also the more you can relate to the customer, the better.
So instead of trying to do a sales pitch, I started telling a story. I saw a big difference.
3. ADVERTISING IN MY WEEKLY NEWSLETTER
If you are like me then you probably hate sending out weekly newsletters. There is truly nothing I dread more then newsletters.
However, it is also a blogger's biggest tool.
People who subscribe to your newsletter are already interested in you, what you have to say, and have established some level of trust in your content and site. That's why they subscribed in the first place.
This is why your subscribers are the best place to convert affiliates. I buy affiliates from my favorite bloggers ALL. OF. THE. TIME. Usually, this consists of courses, themes, or ebooks that I believe will benefit my business. Why do I do this? Because these bloggers are successful and have my trust.
Does this mean you should flood every newsletter with an affiliate sale? NO!
You'll probably lose subscribers that way.
It just means that when you have something that you really believe in and want others to believe in it too, promoting it to your closest audience is the way to do it.
4. I ADDED MORE PINTEREST PINS
Pinterest is every blogger's best friend. It drives most of our traffic.
However, if there is something that almost every blogger I've seen struggle with, in the beginning, it's poor pin design.
Your headlines and design of your pins directly relate to the clickthroughs and conversions you'll see. If a blog post isn't performing, don't be afraid to make new pins, improve headlines, and fix your Pinterest SEO.
If that affiliate post isn't performing, then refresh it with the steps above. You'll be surprised at just how much of an improvement it can be for your sales.
5. I DUMPED MY POST INTO FACEBOOK GROUPS
If you are looking for Facebook groups to grow you following then look no further. I have a list of quality groups that I keep a running list of. All you have to do is sign up for my newsletter below (I don't spam) to get access.
One of the best parts of being part of Facebook groups is that people will blatantly ask for a product, course review, or even an affiliate of a product they are interested in. I kid you not.
It's one of the best places to make money off of your affiliate post with little effort on your part.
Some group board members will even have a designated day for everyone to share their affiliates.
Although Facebook fan pages are poor performers, Facebook groups are an incredible source of traffic as well.
Sign up below for that long list of groups to grow your traffic and increase your sales.
Other posts that can help you:
- How I Landed My First Freelance Client
- How to Gain Instagram Followers FAST: The Ultimate Guide
- How I Left My Career to Pursue a Dream
Affiliate marketing can be one of the most passive and easiest ways to make money from a blog. Almost every niche can capitalize on the money making opportunities from affilates. However, having the right attitude will get you the sale.
Remember to start by building your reader's trust. Use numbers, evidence, and videos to help establish it.
The more eyes, the better chance of conversions. Pinterest is a great source of gaining lots of traffic really quickly.
Don't be afraid to invest in your business! A few courses I have personally taken and recommend (affiliate of course!) are: