** October 2018 update - I still use this Pinterest course as my #1 recommendation for gaining Pinterest traffic. I STILL use it today.
This is the Pinterest strategy that is changing my website traffic.
*This post contains an affiliate link, BUT I bought it with my own money and believe it's the BEST investment in improving your blog traffic (I’ve taken MANY, MANY courses before).
Are you trying to get Pinterest traffic, but it's just not working? I've been there. Pinterest is ALWAYS changing, and it’s popularity with bloggers and businesses is continuing to grow. This growing popularity makes it even more difficult to get viral pins from the platform than ever before.
However, it’s still possible and it’s still your best bet for success as a blogger. Especially when given the right tools.
To help you understand what I mean, let's start with the basics.
Pinterest is the main source of traffic for a large majority of bloggers (including me). Pinterest alone can revolutionize your blog and make it an income generating machine. I would suggest that in most cases, it can surpass Facebook, Twitter, and Instagram combined in the amount of value and actual conversions it can provide.
However, this isn’t simple and definitely doesn’t happen quickly.
WHAT YOU SHOULD KNOW
There are a few things you NEED to be aware of when planning out your content. These include:
Having a niche
The quality of the pins and number of re-pins matter
The niche of your followers matters (if your audience likes cooking but you are posting about blogging, there is going to be a problem)
I made some huge Pinterest mistakes in the beginning. This includes not knowing what my longterm niche would be. Therefore, my audience and my ever-changing niche we not the same.
This killed my authority on Pinterest. You can hear about in the video below. Just know, not having a niche, and rebranding can cause some serious harm in your Pinterest rankings. As content creators, and not consumers, this authority is incredibly important.
Pinterest needs to know that our audience LOVES TO SHARE our content, and therefore, it will keep pushing our content to other people. If it doesn't seem like our audience loves what we are putting out, we aren't going to get anywhere fast.
MY PINTEREST STRUGGLES
At one point, I had group boards, rich pins, vertical pins, Tailwind, BoardBooster (*now shut down), and every other hack in the book but I wasn't seeing any results. I knew I wasn’t alone.
I couldn’t understand why some people had no problems with virality - when I could hardly drive traffic from Pinterest.
The truth? I had no authority.
I'm not saying you need to be stuck to one topic, but having a group of related topics is truly the way to go. That way, you can satisfy your audience.
THE STRATEGY THAT FINALLY TURNED IT AROUND
The first thing I did was invest in the most affordable, and highly reviewed course I could find.
As a blogger, you are NEVER going to stop learning. There is always somebody better, who will help you become better.
This course ended up being a cheap ebook (the same one you can find here), and subsequently the best blogging purchase I've ever made.
It brought me back to the basics, improved my understanding of the platform, and taught me exactly how to pull my account out from the gutter.
SWITCHING TO MANUAL PINNING
Yep, it also convinced me to switch to pinning manually. I still use Tailwind for the Tribes feature, but my Pinterest account completely rebounded when I start pinning myself. Part of this is probably built into the algorithm, the other part is probably because I push content through more heavily.
Fun fact, Tailwind doesn't truly "re-pin" it just makes a copy of the pin.
My account has now grown to over 2,000 followers, and I'm receiving over 400,000 Pinterest views a month.
It was only 90,000 a couple months ago.
Engagement rate is increasing, but not as much as reach. This is due to my audience not being in my blogging niche (like I said, I had a backwards account).
WHAT ELSE I'VE LEARNED
More expensive courses and tools don't equate to more value (unlike what some marketers make you believe). You don't have to spend hundreds of dollars on automation tools either.
This book is only $32, and $28 if it's on sale. If you are a new blogger, this is a much better investment than paying $15/mo or $140/yr for Tailwind.
I do truly think success with manual pinning has to do with recent Pinterest algorithm changes. If everyone uses third-party programs to pin, that doesn't necessarily benefit Pinterest.
But it's not just pinning manually that's helping. I'm understanding my audience, I'm optimizing for keywords, and I'm using Google analytics to pin my active pins, instead of just pinning from the same board over and over again.
I've purchased over 20 courses/ebooks.
If you want to learn more, like I did: you can buy it by clicking here. I bought it with my own money, and I can truly say it was the best $28 I've ever spent. I'm also able to be an affiliate for the course now so it's paid for itself (one more reason why you want it!)
Keep in mind, I have wasted money on horrible courses before (many). So I welcome ALL of you to try out this course and contact me with other courses you want an opinion on (I can tell you which one sucks if you want - email me at email@example.com).
I actually have an entire article on the cheap and FREE courses that I recommend. I've been through 50 + and I name my top 10 in the post below.
ABOUT THE CREATOR (CREDIBILITY MATTERS!)
I like to know the background story of these products and their creators, so here is hers.
A little background about the book and where it comes from.
The book is written by Carly Campbell, and she does a fantastic job breaking down her manual pinning strategies on how she went from 0 - 200,000 page views a month by doing nothing but manually pinning (and of course having an optimized profile, which she elaborates on).
She was tired of looking for Pinterest advice that was only a sales pitch for Tailwind and Boardbooster (which I totally agree - part of the reason I bought her book to begin with). At the time, she couldn't afford to spend money on an auto pinner so she learned how to gain traffic pinning manually (wish I read her book before wasting money on some of them!).
Manually pinning, almost unheard of now days isn't it? After putting effort into figuring out the algorithm and not just "closing her eyes with Pinterest" she was able to get 200,000 page views a month! It took her only 3 months to achieve this. #goals!
My Traffic? Up 10,000 pageviews this month. Thank you, Carly.
Here is a brief overview of the book and what I found exceptionally beneficial:
Improving your Pinterest profile
Explaining Pinterest keywords and how to improve them (things I didn't think about previously)
Deeper look into what makes a viral pin
How to use analytics to boost your pins
Pinterest algorithm details - including what the Pinterest algorithm looks for in a pin & your boards
Manual pinning strategies that boosted her pageviews to over 200,000 views a month
Advanced techniques using Tailwind and Board Booster WITHOUT PINNING WITH THEM (for all of you who already wasted your money... ;)
PINTEREST STRATEGIES: THE POSITIVES
A few of these points were mentioned in the summary section above. However,
It is super in-depth and easy to read
She walks through multiple
Real life results to back up her success (and real success for my own blog!)
No need to invest
There aren’t many; however, no resource is perfect. Therefore, I believe every aspiring blogger deserves to know both the positives and negatives before investing their limited resources in this course. Therefore, here are a few things to be aware of before purchasing:
This is a book not an interactive course. Therefore, there is no video, interactive quizzes or workbooks to help you process information easily.
If you have taken Pinterest courses before, there is going to be an overlap. I believe Carly’s book organizes the information the best; however, the core principles of proper Pinterest etiquette is available in multiple forms in multiple places.
I 100% recommend this resource.
Since my blog is dedicated to ways of making money to free us of the 9 to 5, I had to share this strategy. Traffic = money and Pinterest is one of the biggest sources of traffic there is.