How to Add a Link on Instagram Stories (Swipe Up Feature) and Why You Need It

Instagram stories is one the best ways to share your blog, website, products, and YouTube content with your audience. This is because the Instagram swipe up feature is such an efficient way to connect your products and content with the people who follow with you. The only caveat? You need to have a business profile and at least 10,000 followers.

Once you have successfully done those two tasks, the swipe up feature is a game changer.

With this feature, you can link literally anything in stories. I’m going to show you exactly how to do that in the tutorial below.

How to use the link (swipe up feature) on Instagram stories.


Every Instagram account has stories; however, not every account has access to the “swipe up” link feature. As of May 2019, only business profiles (anyone can get a business profile - more on this below) and verified profiles have access to story links. You also have to have at least 10,000 followers.

If you need help growing your Instagram to 10,000 followers then be sure to read my article “The Ultimate Guide to Gaining Instagram Followers Fast”. You’ll be at 10,000 in no time.


Getting a business profile is easy. If you already have achieved that, then feel free to skip to the steps below.

To build a business profile you will need to have a Facebook business page linked to Instagram (Facebook owns Instagram). You will be given the option to choose between “Public Figure”, “Just for Fun”, and a million other options. Literally pick whichever one you want, the title won’t matter for the swipe feature.

However, if you want to be an influencer, then I recommend using “Public Figure” or “Blogger” for professional reasons.

I have a tutorial below with exactly how to do this. You can also read the entire blog post right here stepping you through the details as well.


After you have setup your business account using the steps and video above, you will then have to get back to the app.

Once you are on the app you are going to have to open up a story. You can do this from your feed or your profile as shown below.

How to open an Instagram story.

Once you have the story button open you can pick whichever image or video you want. Of course you can always create one on the spot as normal.

1. Find the Link Button on top of the story

Once you have a story ready you will need to look for the link on the top right corner. You can see this icon in the red circle below. Click that link icon.

click the link - step 3.jpg

2. Add the Call to Action

After clicking that link button you will get the call to action window, as shown below. It gives you an option between IGTV Video and Web Link. Click on Web Link.

Add your call to action to add a link to Instagram stories.

3. Add your desired link

After you click on “Web Link” you will be given the option to add the link as shown below. Add whichever link you want! I have my business website linked.


4. Check Your Link Before Posting

Before posting you are going to have to make sure your link works. To do this, hit the “preview your link” hyperlink. This will test your link before posting. This is important!

Make sure to preview your Instagram story link before posting.

5. POST!

Once you have tested your link and are happy with your content - you can post your story.


There are a few things to keep note of when using the swipe up feature.

  1. Content quality affects how many story views you will get. Don’t waste your link up “juice” on a poor quality story.

  2. Using the swipe up feature too often can also your engagement/view rate. Be careful to not pull from the platform too frequently.

When you use the swipe up feature you want to make the most of it. Use quality content that performs. Use hashtags to reach more people. Finally, be wise when you choose to use it.

To gain more Instagram story views I recommend you check out my article on how to gain more views instantly. 

Adding hashtags to instagram.PNG


The swipe up feature is one of the best ways to share content, make money, and build your online brand. You can use it to link to affiliates, you can share your favorite blog posts, gain more YouTube views, and truly benefit from the Instagram platform.

If you are interested in adding MORE links to your Instagram bio then I also recommend you check out my article: Need to Add Multiple Links to Your Instagram? Then Try This!

Grow your following with these links:

Learn how to add links on Instagram with the swipe up feature. Learn how to gain access to swipe up, how to add links, and how to make the most of your story views. Grow your blog, business, channel with Instagram stories! #instagramtips #instagram #socialmedia #marketing #marketingtips #instagramstories #bloggingtips #blog
Use the Instagram swipe up feature to gain traffic and make money from Instagram. Learn exactly how to add stories in Instagram links. Instagram | Instagram stories | Instagram story tips | Instagram links | social media tips #marketing #instagramtips #instagram #socialmedia #instagramlinks #bloggingtips #blogtips
How to use the Instagram swipe up feature. Learn how to add links to your story, what you need to do first, and how it can benefit your blog, website, and goals. This is a step-by-step tutorial on exactly how to use Instagram stories for your benefit. Instagram Tips | Instagram tricks | Instagram Stories | Instagram Marketing. #Instagramtips #instagram #instagramhacks #marketing #socialmedia