10 EASY to follow strategies to improve your social media engagement. Tips for Instagram, Facebook, Twitter, and more. Learn how to build your following and grow your engagement.
Facebook pages are one of the greatest resources for bloggers and businesses in any niche. This is because Facebook’s CTR (link click through rate) is incredibly high compared to other platforms. This makes Facebook invaluable.
For those who aren’t familiar, CTR is the metric representing the number of people who click on a link you share. This link can be a blog post, website, YouTube channel, email list, product for sale, and more. For most businesses, this link is the purpose behind having a Facebook page in the first place.
However, one of the biggest misconceptions about Facebook is that you have to “pay to play” now. This is absolutely not true, and I’m going to break down why this isn’t the case below.
facebook’s incredible return on investment
I started playing around with a Facebook page about a year ago. At this point I had little knowledge on how the platform actually worked (outside of my personal account). However, I didn’t let this stop me and instead kept posting and taking notes on the patterns that I noticed.
Then… I took Hannah Hudson’s “Beating the 1%” seminar (and eventually course) and my Facebook page engagement and growth went through the roof.
To further your knowledge you can check out Hannah Hudson’s website here - and if you want to learn more about the algorithm make sure to enroll in her HSH Teachable course.
I now reach tens of thousands of people for FREE. I did this by giving Facebook what it wants (organic content) and providing an interacting platform. You can check out my outdoor Facebook page here as evidence.
Over the course of roughly one year I’ve EARNED all of my likes and follows; therefore reaching tens of thousands of people.
For example, check out the post below:
I reached 25,989 people organically. Much of this is from my followers and then my followers sharing on their pages and in groups. Sharing is only a benefit if you:
1) Have built up quality followers and reach of your own (not just friends and family)
2) Your followers who share have built up engagement of their own.
Therefore having quality accounts engage in your content is essential to organic growth.
You have to earn your engagement or Facebook won’t show your content to anyone - even if it’s shared to a group.
To achieve this level of engagement, remember the golden rule: Facebook wants you (and everyone else) on their platform to stay on their platform for as long as possible. As I’ve discussed in numerous other posts this means:
Don’t treat Facebook as a billboard
Don’t pull from it frequently
Content is king - the more people who like the content you are posting, the more people your content will be shown to
Organic/native content is a must
In conclusion, you need to post high quality, original content frequently and then interact with the followers who interact with you.
Growing Your Page
Now, having 100,000 Facebook page ‘likes” or “follows” is useless if you reach no one. Unfortunately I’ve seen this time and time again with big accounts. I determine that:
1) They bought their followers
2) They ran their account to the ground by using it as billboard
You don’t want this. Take your time and do it right.
Now that we have established a baseline, below are 5 ways that you can grow your page and engagement for free.
5 free ways to grow your facebook page
INVITE PEOPLE TO “LIKE” YOUR PAGE
This is a simple and an incredibly efficient method to grow any page. The key to this strategy; however, is to post quality content consistently. Don’t post links, re-shares, memes, or other content randomly. Instead, post organic/native content.
This is the content Facebook prefers and therefore will freely promote to other individuals. This allows more likes on each post. The more likes you have on a post, the more people you can invite to like your page as shown below.
As you can see above, once you click on the “Likes” it will open up a platform to “Invite” people to your page. Do this by clicking the “Invite” button as shown by the red arrow above.
Do this on every Facebook post you choose to publish. Don’t be afraid to go back to old post and invite other people as well.
SHARE POSTS DIRECTLY TO LARGE GROUPS
Facebook groups are incredibly beneficial to any marketing strategy. They help individuals make connections, support each other, ask questions, and even grow their Facebook pages.
In fact, I have an in depth article on Facebook groups called the “Secret Way to Explode Your Blog Traffic” if you wish to learn more.
One of the biggest ways it can help you grow your page is through sharing directly from your page to the group. The key to this is “sharing” and not directly posting. Many people organically post to groups, which is great, but not going to help you in this particular goal.
To help clarify I have added a tutorial below.
The post above has been shared in Facebook groups, thus leading to over 11,000 video views. Exposing this video to groups has also led to more views, increased engagement, and a significant increase in Facebook page likes and follows.
In case you aren’t familiar, I have set up step-by-step instructions to do this below:
Go to the bottom right hand corner and select “Share” as shown in the image below.
2. Next, you are going to want to select “share in a group”. This is NOT the default, therefore make sure you select the right one.
3. Finally, type in the box the name of the group you want to share to and add a quality caption as shown in the image below.
4. Then hit “post” as shown in the bottom right corner in the picture above.
That’s it! You have successfully shared a post to a Facebook group.
Just keep in mind that not all Facebook groups allow this; therefore check the group rules before posting.
PARTICIPATE IN FACEBOOK GROUP THREADS
In the blogging world, participation threads are common and incredibly beneficial. These groups are dedicated to bloggers for blogging. Often times, social support and Facebook page growth are part of these threads. For example, check out the Blogging for New Bloggers thread below:
This thread encourages social media sharing. As a member, you can drop a link to the social media platform of your choice while reciprocating engagement with five others. This is easy to do and very beneficial.
I have numerous posts dedicated to this that I recommend you read in-depth to learn more. These are:
USE LARGE AND ENGAGING PAGES
Just like with big Facebook groups, shares from big (and engaging) pages are essential to growing your page quickly. For instance, when a large Facebook page such as Wide Open Spaces share my post, I have access to a big chunk of their audience. If this audience likes my content, it generally leads to more Facebook page follows and likes. If Wide Open Spaces gets a solid response from their followers (likes and comments) they will keep sharing my content and therefore more of their followers will keep liking my page. This can bring sustainable page growth over time.
So how can you get large Facebook pages to share your content? Well first of all it takes posting quality content consistently. Then I recommend you try a variation of the following:
Reach out to a variety of large Facebook pages
Post in large groups (as mentioned above)
Actively comment and promote their page to get their attention
Get an account that they consistently repost to share some of your content
Trying a variety of these tactics can often help gain the attention of larger brands and pages.
USE YOUR PERSONAL PAGE TO GROW YOUR BUSINESS PAGE
Did you know you can invite your personal Facebook friends to like your page?
If you are willing to sacrifice your personal account for your brand or business then this can be an incredible way to grow your page (and improve your engagement).
This is one of the things I do.
I accept friend requests from everyone who has a profile in my niche and looks respectable. I then invite these individuals to “Like” my page as shown below. I find that the crossover allows me to have a higher reach as well.
To do this, you need to locate the community tab on the right hand side of your Facebook page. Under this tab there should be an “Invite Friends” button as shown below.
After you tap the “Invite Friends” button a feature should open up allowing you to invite your friends to like your page. This is demonstrated below.
Then simply tap the “Invite” button next to all of your friends names. That’s it!
These tips can work for everyone. However, let me continue to emphasize that NONE of this matters if you don’t focus on two things first:
1) Quality content
2) Consistently posting this quality content
Learn what your audience wants and when. If people don’t respond well to a post then take a note of it.
It's through posting quality content in a consistent manner that you can build a real and engaging following.
If you’d like to learn more bout this I recommend that you read my post on understanding what social media wants:
I also recommend you check out:
Google is the best place to receive abundant and sustainable website traffic. Keyword research is one of the biggest “keys” to finding success in doing so. This works by identifying the common words and phrases that people type in the search engine. By using these common words, you can help tell Google what your content is about and therefore improve your chance at ranking.
For example, if you want to write an article on social media, make sure the phrase “social media” is strategically embedded throughout your post.
So what’s the catch? A lot of websites are trying to rank for “social media” so it’s up to you to find what words your website is capable of ranking for. One of the subjects I rank for is “ Become an Instagram Public Figure” . Considering there was no way I could rank for “Instagram” finding a phrase people search (with less competition) was important.
SEO KEYWORD BASICS
Once you find the right keywords (which we will go through shortly) they should be embedded within:
One or Two Headings
Throughout the Post (however, don’t “stuff” them in there)
Photo Title/Captions (alt. text)
These keywords need to be naturally placed, not forced.
It’s also important to note that keywords are far from the only factor that contributes to rankings. At the end of the day, Google simply wants to put the best content in front of its users; therefore, keeping people using the platform. To do this, the algorithm considers:
Time Spent on Page
Domain Age and Authority
In fact, I go more in-depth on this subject in my Google SEO article found here.
Of course none of this matters if Google doesn’t understand the purpose of your content. That’s why this article will focus solely on keyword research tools to help you do just that.
HOW KEYWORD RESEARCH WORKS
Keyword research works by finding keywords your website can rank for. For example, if you want to write about purse shopping then your blog should include the words “purse shopping” throughout it. However, a lot of websites are competing for that phrase - that’s why it’s important to use longer phrases.
As a new or small business or blog, this generally means using long-tail keywords. Long-tail is simply a phrase or a sentence (usually with more than 3 words) that have less competition and more possibilities.
Become an Instagram Public Figure - Long-Tail
Instagram Public Figure - Long-Tail
Instagram - Keyword (tough to rank against big websites)
It is possible to rank for any or all of these words. However, it’s going to be a lot easier to rank for “Become an Instagram Public Figure” and “Instagram Public Figure” then it is to rank for “Instagram”.
This is because there are many different sentences that the word “Instagram” can fall into. However, “Instagram public figure” is much more direct.
For example, when someone wants to know about the Facebook algorithm, they will type in “Facebook algorithm” into the search engine. If you have an authoritative website (one that has built up engagement ) you therefore might rank in Google.
If you don’t have an authority website (yet) then you may want to focus on longer phrases such as “How to Understand the Facebook Algorithm”.
That’s why proper Google keyword research is one of the biggest keys to ranking on the platform.
To find these keywords it’s important that you utilize a keyword research too. There are 4 tools I recommend everyone try out. These are:
Google Keyword Planner
Picking between these depends on your budget and level of understanding.
Sometimes affordability and simplicity are the two best tools for any business just starting out in the SEO world.
THE KEYWORD TOOLS
Jaaxy is my first and favorite keyword research tool. It’s intuitive, instructional, and provides an abundance of beneficial information. Therefore, it not only works as a tool but as a source of information for those who are looking to rank on Google.
ABOUT JAAXY keyword tool
Jaaxy is LOADED with metrics. That’s really where its value comes from. These metrics help you determine the best keywords for your topics, thus improving your odds at gaining Google traffic. Below I list and explain some of Jaaxy’s main metrics.
This is simply the keyword you are trying to find information on. However Jaaxy also gives you a long list of alternatives. These alternatives all show the comparative metrics (as shown above). This helps you decide which keyword phrase works best for you.
“AVG” is the the average number of searches a keyword gets in a given month. This is definitely an estimate, but still beneficial for identifying trends. The higher the number the more searches a keyword (or phrase) receives.
Traffic is the estimated amount of traffic you will receive if you rank on the first page of Google. It’s important to note however that at times I find this to be incredibly inaccurate - so definitely take this metric with a grain of salt. If the phrase shows it’s been searched fir - don’t be afraid to use it.
QSR is the metric that shows the number of websites ranking for this exact keyword. Your goal should be to have a QSR of less then 100 and therefore a better chance to rank!
KQI is a unique Jaaxy tool used to help you evaluate the quality of the keywords. It helps you determine the odds of ranking based on the previously mentioned results. Green means the keywords are quality while red means you will likely not rank. Try to target the green KQI words.
The “SEO”power indicator determines the odds of ranking on the first page of Google - the higher the number the better. It means competition is low and the returns n the keyword or phrase is high. Use it as a general guide but don’t get too hung up on it.
Jaaxy also has a “related” tab that can come in handy when determining which keyword phrases may perform better then the phrase you chose.
In depth analysis of keywords
Lots of keyword alternatives
SEO informational content
First 30 searches are free
Affiliate program (who doesn’t love making money while gaining website traffic?)
Can be pricey after trial
Can be overwhelming to new users
MOZ KEYWORD EXPLORER
The best part of the Moz Keyword Explorer is that it can be free - if you only need ten searches a month. It’s also one of the easiest platforms to understand. It even allows you to see which websites are ranking for the terms you search (helping give you headline and content ideas). This is found under SERP analysis.
The Moz keyword explorer has 4 main features as pictured above:
The amount of estimated searches the keyword gets in a month. The higher the number the more traffic you will receive but the more difficult it is to rank.
Difficulty is how difficult it is to rank for a given keyword. The lower the number the easier it is to rank.
This is the organic click through rate - meaning how often people click these words to find what they are looking for. A higher CTR score, the better the odds of an organic click through to your post.
Priority is the metric that sums the results of all of the previous metrics. The higher the priority - the better overall you are of gaining traffic with these keywords from Google. This is similar to the “SEO” score in Jaaxy.
Use these metrics to help you determine the quality and competition of your keywords.
10 Free Searches Every Month
Easy to Understand Metrics
In Depth Metrics and Suggestions
Only 10 Searches a Month
Paid Plans Can Go From $99 to $199
GOOGLE KEYWORD PLANNER
For people on a budget, Google Keyword planner is your best bet because it’s entirely free. It’s also Google’s product; therefore there is some merit behind the information you are receiving - since the number one search engine in the world IS Google.
However, getting to Keyword Planner can seem confusing and misleading. Let me emphasize, this is completely FREE. However, be very careful to not have any promotions running (this has happened to me before). When it asks for your payment method don’t worry - it’s simply to sign up the account. If; however, you have setup advertising you will get charged.
Therefore, Google is a fantastic resource, just be cautious!
To start you are going to have to go to the:
Sign in with your Google account (most people have a Google account, it’s also your YouTube, Gmail, GSuite account). If you don’t have an account make one.
Next you are going to have to fill out information about your business - don’t worry you won’t be buying anything, just follow this step so you can access the keyword tab.
You will come to page asking you about your first campaign. Throw a few keywords about your blog in and continue on. I promise - you still won’t have to buy anything. This page will looks like this:
5. After you have scrolled to the bottom of this page, you will be redirected to billing. Yes, you will need to enter your bank account information and agree to their terms and service, but I promise you still won’t have to pay.
6. After linking your bank account and accepting their terms of service you will finally be able to access Keyword Planner (trust me, it’s worth all of this hassle).
You will come across this page:
7. Click on the box that says “Find new keywords”.
8. You’ve MADE IT! Type in your words and you will see results that look something like this:
As you can see, not only does the Google Keyword Planner give you competition and average monthly searches, but it also gives you tons of long-tail phrases! I have 2,000 pages of content to choose from. How amazing is that?
Easy to understand
Confusing to access
Lacks advanced metrics
The lack of metrics can make some searches seem too easy to rank for
Although it lacks a few of the more in depth metrics, it’s hard to beat Google Keyword Planner for the average blogger and business owner.
If absolute simplicity is what you need then Keyword.io is perfect for you. This is because:
It’s easy to access
You don’t need to link your bank account
There are advanced metrics you can pay for if you wish
The basic version is easy and free
However, it shows you NO competition (or any metrics for that matter) in it’s free version. Instead it works more as a suggestion tool - helping you quickly find long tail keywords to use in your content as pictured below. It’s a super easy way to come up with blog topics that you could potentially rank for without the clutter and confusion in some of the other platforms.
Not as in-depth as other metrics
Keyword.io works great as a quick solution to finding keyword phrases to rank for; however, it isn’t nearly as comprehensive as the other options.
You can find Keyword.io by clicking here.
The KWFinder is the latest tool I’ve started utilizing, and it is quickly becoming a favorite. It is an intuitive and easy to use platform that is perfect for beginners and avid website owners alike.
KWFinder has both a free and paid option. The free option allows for 5 searches within 24 hours including all metrics and 50 suggestions. This is all the average blogger or small business owner would likely ever need.
However, for those with higher demands there are plenty of paid for options available as well.
It’s also loaded with metrics. The most prominent metrics on the site include:
Keyword Difficulty: Keyword Difficulty is the KWFinder’s metic to help you determine how difficult it can be to rank.
Search Volume: Search volume on KWFinder is similar to other platforms and is simply the monthly searches this term receives.
CPC: Unless you are wondering what the cost per click (CPC) is for paid advertising, CPC is not going to be much use to you. In most cases you can ignore this factor.
PPC: PPC is the level of competition per click (called pap per click). If you aren’t interested in paid advertising on Google, then this can be ignored as well.
SERP (pictured below): As mentioned in the MOZ section, SERP stands for “search engine results page”, which is really just the list of websites that rank for these terms. This is beneficial because it shows you just how difficult ranking for certain terms can be (good luck trying to rank against entrepreneur.com) while also showing you the stats that each site has in their favor.
Take some time to browse the SERP feature and learn the metrics shown below. This can be incredibly beneficial when trying to properly understand SEO and what it takes to have a successful blog.
Which Keyword Tool is the Best for You?
Finding out which tools are right for you is highly dependent upon your skill level, budget and workload. The higher end products such as Moz or Jaaxy come with an incredible assortment of features to help you succeed at your highest level. However, their upgrades come at a price and a learning curve.
For those who are new and on a budget, sometimes sticking with Google Keyword Planner is the best option. Just be prepared for signing up and setting up your Google Adwords account.
Perhaps the perfect solution for you is simply using a combination of the free features on all of these platforms. Try each out, learn about their differences, and then decide if upgrading is right for you.
FREE information to advance your knowledge
*Yes I have affiliates - it' show I help keep this free information FREE! However, it's products that I beleive in and comes at no extra cost to you.
Facebook is an INCREDIBLE source of website and blog traffic.
I recently wrote a post how Facebook groups started my blog off on the right foot. It helped drive traffic, increase Pinterest rep-ins, gain Pinterest follows, and increased my Google SEO rankings. However, I must add that it also brought my Facebook page to life. In face, my Nicole Stone Outdoors page now has thousands of followers and reaches tens of thousands of people per post.
However, as I mentioned in Facebook guide, it’s about the quality of the groups - not the quantity.
That’s why I’ve compiled a list of my FAVORITE groups. These groups have ACTIVE members and keep well-managed collaboration threads.
You can also learn about my 5 unique strategies for building traffic (what’s helped me break the 50,000 pageview mark).
THE 5 GROUPS YOU NEED
I use Blogger’s Unite as many times as possible during the week. This is because it is the ultimate group for Pinterest users. There are active “re-pin threads” ever single day. This gives you tremendous opportunity to share your pins that need a boost and build long term momentum. It also has over 7,000 members and is continuously growing.
Check out Blogger’s Unite by clicking here.
One of the best ways to generate Pinterest authority is through pinning directly from your website/blog. Groups like Blogging For New Bloggers allows you to share these links with fellow bloggers.
The group offers numerous different blog comment and share threads including a generic “Share Day”, a “Blog Share Day” “Comment Day” and even “Social Share” days (when you can share any social media platform of your choice).
This is one of the BEST groups for building an audience.
This is one of the most, if not the most, beneficial group that exists on Facebook. Michelle is world known for making millions of dollars from blogging. Making Sense of Affiliate Marketing is her Facebook group.
She not only gives you access to very high quality collaboration threads but also gives you direct access to HER. It’s like having a free consultant - FREE advice from someone who has literally made millions at blogging.
She answers questions, helps motivate you, and has some of the world’s biggest bloggers in her group. This is a must have for success (it’s also my favorite group).
You can grab Michelle's course and INCREDIBLE Facebok group "Making Sense of Affiliate Marketing" here.
Boss Girl Bloggers is huge. It has over 30,000 members and is growing.
It also works by providing tons of exposure to both your blog and your brand. However, where Boss Girl Blogger’s stands out is in its Instagram promotion. There is even a sister group that is exclusively Instagram collaboration threads. Therefore if Instagram is your thing - then DEFINITELY take advantage of this group. Of course, the weekly blog promotion and general conversations are bonuses as well.
Members are very active and passionate - and you will get a solid return on your time investment.
You can check out Boss Girl Bloggers by clicking here.
Improve your ENTIRE social media :
The social Media Network Group is for the serious influencers who want to build up their followings in ALL social media and search engine platforms. It has over 18,000 members and focuses on more specific goals such as improving your Alexa ranking and building up your YouTube ranking.
It’s important to note that these require reciprocating with everyone. I normally suggest people shy away from such large time commitments; however, the shear amount of promotion that this group offers makes it well worth it.
You can sign up for the Social Media Network Group by going here.
THE KEY TO FACEBOOK SUCCESS
The key to success is staying consistent. These groups all offer HUGE benefits. Therefore participating in them as much as possible should be your goal. Remember, these groups only work if you work. Therefore reciprocate with others, make friends, and most importantly don’t be afraid to ask questions!
You can find my in depth Facebook suggestions by visiting my article “How to Explode Your Traffic With Facebook”.
Also check out How I Made My First 1,000 Blogging to learn my early blogging secrets to how I went full-time.
Pinterest group boards are an important part of any marketing plan. They allow you to connect with bigger audiences, share your content, and gain tremendous traffic. However, many people struggle with finding quality group boards. That's why I've created the ultimate guide to finding Pinterest group boards, organically!