If there is one thing I pride myself on - it’s my high Facebook engagement rate. Facebook is notorious for having low engagement, so much so that people seem to think you have to “pay to play”. This is not AT ALL the case (as proof, you can check out my page here).
You just need to understand what Facebook wants first.
Before I continue, I do recommend following my friend Hannah Hudson who is a Facebook expert and who has gone viral numerous times on the platform (I’ve learned a lot from her). You can learn more about her here.
Before I start focusing on algorithms, I’d like to share a story about my relationship with Facebook in the first place.
I originally had a personal account that caused me more fret than glee. I hated social media. I’d post a photo, it would receive hardly any engagement, then I’d think people didn’t like me causing me to eventually cancel my account.
Does this self-consciousness feel familiar?
It turns out that Facebook simply wasn’t showing my content to anyone.
So let me make this clear: Facebook chooses who sees your content. You have to EARN the right to be front and center on people’s Facebook feeds.
Below I’m going to teach you exactly how to do that.
5 TIPS THAT WILL BOOST YOUR FACEBOOK ENGAGEMENT
Post Native Photos & Videos
Organic/native content is the most important content to post. This is the content that you create and directly upload to Facebook. This isn’t re-sharing, reposting, or blog content. This is unique videos and photos posted directly to your Facebook page.
Post this content as much as possible. Try to make it relevant to your audience. Make it engaging and something they will want to share.
Do not just post for the sake of posting - make it count.
I would also avoid tagging, hash tagging, and mentioning too many outside brands and businesses as well.
2. Limit Your Links
If there is one thing I’ve seen kill Facebook accounts, it’s linking too frequently to blog posts. “Linking out” pulls from your engagement which means Facebook will instantly throttle who sees your content.
When you think of links - think of anything you do that pulls people from your Facebook page. This includes:
Linking to blog posts
Linking to YouTube
Linking to other platforms
Sharing posts with links
Doing literally anything that brings people away from Facebook
Doing this limits who sees your content. This; therefore, limits who engages with your content. Limited reach, limited engagement = no page growth (and really no point).
So the question is: when will Facebook let people see your links?
Once you’ve posted plenty of organic/native content (as I recommend in step 1)
Once you’ve built up an engaging community on your page
3. Respond to Comments as soon as possible (build a community on your page!)
When I started to respond to people’s comments in a timely matter, Facebook started showing my content to more and more people. This instantly boosted my engagement. Why does this matter? Because you are building a community on Facebook and Facebook LOVES communities. You can build a community on a page just like you can in a group. Build a community.
I go into much more detail about this in my Secret Way to Explode Your Traffic With Facebook post.
4. Add Participation Threads
Again this emphasizes the need for communities. There is no better way to get people to interact with you than through participation threads. These are similar to the participation threads you see in many Facebook groups, except you are using your page.
Do this by asking people to share something with you (but avoid the word share - more on this later).
I have a perfect example below.
Just make sure to reply to as many comments as possible.
5. Be Careful Of the Words You Use
Facebook monitors the words that you use. Words such as share, like, link, ads, promote, is what the Facebook experts call “red flag words”. These are words that almost trigger a “promote” alarm (colorfully speaking). If you are going to advertise, you are going to have to pay for it. This means Facebook will start throttling who sees your post and thus your engagement.
It’s important to think about the words you are using if you want better organic engagement.
ACCUMULATION OF SMALL STEPS EQUALS BIG REWARDS
The only way you are going to get Facebook to work in your favor (for free) is by earning it and playing by their rules. In summary here is what I recommend doing:
Post 10 native posts (roughly) before you link out once (say to a blog post).
In those 10 posts, build up engagement by creating participation threads.
Respond to comments in a timely matter.
Be careful of your word usage in each of those posts (avoid hashtags and tags).
Then… finally drop the link to send traffic somewhere!
Like anything, this takes time. However, by practicing these simple steps consistently, you will see organic Facebook growth. This means free advertising and traffic when you decide to link out.
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