Starting a blog is the easy part, figuring out how to get blog traffic is where it gets tough!
I know blog traffic is a struggle for new bloggers. That's why I've included five things I've done in the last year to increase my blog traffic. There is no reason you can't do it too!
THE CHANGES I MADE FIRST
If you have been following me for a while, then you know that I preach developing a quality site before beginning anything else. Why? Because once I made a better site, people starting staying on my site, returning to my site, and recommending my site.
With all of the theme options (and simplicity) that have developed on the number one site builder in the world, there is no reason why everyone can't have a blog look professional and appealing without hiring it out. In fact, you can do it yourself right now, simply read my article here.
People should be impressed by the appearance and want to come back to it again and again. There is no excuse for outdated, over clutter websites any longer. Having a site of this quality will help you sustain the traffic you get. This will also help you gain referrals, backlinks, and sustainable traffic in the future
To learn more about building a quality blog, visit my post right here.
However, once this is in place, the hardest part learning how to increase blog traffic. My blog shares, my profit, and my impact, directly relate to my traffic.
You will never be anything but a hobby blogger without traffic.
I know how difficult building traffic can be (trust me, at one point I was struggling to get 100 page views a day). However, I've learned some awesome strategies that WILL gain you traffic if you put the time, and effort, into them.
Just remember, these things take time. The sooner you start, the better.
USING PINTEREST TRAFFIC
The number one thing I did to increase my blog traffic was to start investing in Pinterest.
Bloggers raved about it. All I could hear was that it provided quick results, was easy to learn, and required no real "social media" presence (a.k.a. I didn't have to post photos of myself everyday). I was sold.
However, you can't just "start" using Pinterest. There is a strategy being a creator instead of a consumer. Because of this, you will more than likely need a new account.
To conquer this, I enrolled in numerous courses (you can grab my favorite favorite one right here ), and tried every trick in the book until I figured it out.
You bet I figured it out.
If you're blog has anything to do with marketing, blogging, decor, lifestyle, health, fashion, food, etc... then Pinterest is where it's at. Just remember that it even though the results are faster than Google, it still takes TIME to see results.
How to Get Started
Below is a quick summary of how to become successful with Pinterest.
Truly learning Pinterest is a book in itself! So don't be afraid to invest in one. However below I've incorporated a few tips to help you on your way for free.
- Create (or switch) to a business account
- Confirm your website
- Create high quality, niche specific boards
- Create engaging pins for your content (more on that here)
- Be prepared to spend significant time PINNING
- Ask to join group boards (you can read my group board guide by clicking here)
- Start pinning to relevant group boards and your own
- Follow accounts and boards that are relevant TO YOUR BLOG
GIVE IT TIME!
You may also consider purchasing MiloTree to promote your account on your blog. For example, look at my blog below.
RESOURCES TO HELP YOU OUT
I have two Pinterest courses that I BELIEVE in. They are packed full of information and they are cheap as well! Until I make my own in-depth Pinterest course, I will always recommend these two:
- Pinterest Strategies : The ultimate guide to Pinterest basics and the benefit of manual pinning. Also a good read if you don't want to invest in Tailwind.
- P.I.M.P. Your Pinterest: The name might sound rather funny, but the product is the most advanced, in-depth Pinterest course I've ever experienced.
JOINED TAILWIND TRIBES
If you aren't already aware, Tailwind is an auto-scheduler made specifically for Pinterest. It's been popular among content creators for quite some time now. However, it's tribe feature is relatively new.
Think of tribes like a Pinterest group board that's:
1) Easier to join.
2) Requires that people actually share content.
3) Packed full of useful analytics.
Think of it as the easiest version of group boards you will ever find.
Tribes use to be in beta, but now it's open to EVERYONE. You can sign up for a FREE trial here!
You can also learn about it in great detail in my Tailwind Tribes article: Everything You Need to Know
FACEBOOK GROUPS FOR BLOGGERS
Most new bloggers will find immediate success from Facebook groups. This is the SECOND most important traffic source to utilize. These are usually consisting of large groups of fellow bloggers who simply want to help each other out.
Facebook Groups are beneficial for a few reasons:
1. They allow bloggers to share each other's posts (and thus share exposure).
2. They help create backlinks (which helps you rank in Google, eventually).
3. They help improve traffic numbers (although keep in mind most of the traffic will be from fellow bloggers)!
Something I've noticed is that using Facebook groups to share "Pinterest" pins seems to give a spike in traffic. Therefore I recommend using both in tandem. Most quality FB groups will have a "Pinterest promote" day. Use it.
How many facebook groups should you join? I recommend 4 or 5 quality groups. More than that and you will pull your hair out (and wreck your Facebook feed). I have an entire post dedicated to understanding Facebook groups in-depth that you can read here.
USED PERSONAL FACEBOOK ACCOUNT
Your personal Facebook account is another great place to advertise your blog. Social media accounts take a LONG time to build (including a Facebook "business page"). However, nearly everyone has a personal Facebook account they share with their friends and family. Use this to your advantage.
In addition, your friends and family are a great source of constructive criticism and support, so it's really a good idea to share your resources with them first.
They are also likely to return to your site on a regular basis and share your content with their own friends and family. The more shares, the better.
OPTIMIZED FOR GOOGLE SEO
Google can be your best friend, eventually. Once you start ranking, the traffic is incredible (for example, one post is giving me 17,000 page views in a month). However, you do need to implement some strategies BEFORE this happens. It may take a year to see the results, but when you do it's well worth it.
Here is what I recommend doing (at a bare minimum):
- Research keywords (read more about keyword research here).
- Take these keywords and implement them into the following places:
- 1-2 of your headings
- Within the first 20 words
- Scattered 1-2 places throughout the text
- In picture title/file name
- Having neatly separated paragraphs, headlines, and photos where possible (time on page matters).
- Trying to promote where you can - i.e. (FB groups and Pinterest)
Try to implement a few of these things and you will start seeing results!
What to do now
The key is to truly START. Find one or two traffic sources first and OWN them. You can always add more later. A Facebook page (not your personal account) and an Instagram account, can be intimidating for many people. That's why platforms such as Pinterest and Facebook "groups" are a great alternative!
Put your effort into these two platforms! They will provide the most bang for your buck, and a great way for a new blog to get up and running. However, making sure you are putting out quality content, building a beautiful website, and taking time to educate yourself are all incredibly important factors when trying to build your online empire!