Starting a blog is the easy part, figuring out how to get blog traffic is where it gets tough!
I know blog traffic is a struggle for new bloggers. That's why I've included five things I've done in the last year to increase my blog traffic. There is no reason you can't do it too!
THE CHANGES I MADE FIRST
If you have been following me for a while, then you know that I preach developing a quality site before beginning anything else. Why? Because once I made a better site, people starting staying on my site, returning to my site, and recommending my site. This meant more traffic.
With all of the theme options (and simplicity) that have developed there is no reason why everyone can't have a blog look professional and appealing without hiring it out. In fact, you can do it yourself right now, simply read my article here.
To learn more about building a quality blog, visit my post right here.
Once you have a quality site, the next thing you need to do is start building an online presence. I know how difficult building traffic can be (trust me, at one point I was struggling to get 100 page views a day). However, I've learned some awesome strategies that WILL gain you traffic if you put the time, and effort, into them.
Just remember, these things take time. The sooner you start, the better.
USING PINTEREST TRAFFIC
The number one thing I did to increase my blog traffic in the beginning was investing in Pinterest.
Bloggers raved about it. All I could hear was that it provided quick results, was easy to learn, and required no real "social media" presence (a.k.a. I didn't have to post photos of myself everyday). I was sold.
However, you can't just "start" using Pinterest. There is a strategy to being a creator (vs being a consumer).
To conquer this, I enrolled in numerous courses (you can grab my favorite favorite one right here ), and tried every trick in the book until I figured it out.
You bet I figured it out.
How to Get Started
Below is a quick summary of how to become successful with Pinterest.
Truly learning Pinterest is a book in itself! So don't be afraid to invest in one. However below I've incorporated a few tips to help you on your way for free.
Create (or switch) to a business account
Confirm your website
Create high quality, niche specific boards
Create engaging pins for your content (more on that here)
Be prepared to spend significant time PINNING
Ask to join group boards (you can read my group board guide by clicking here)
Start pinning other people’s content to your own boards
Start pinning your content to relevant group boards
Follow accounts and boards that are relevant only to your blog
GIVE IT TIME!
You may also consider purchasing MiloTree to promote your account on your blog. For example, look at my blog below.
RESOURCES TO HELP YOU OUT
I have two Pinterest courses that I BELIEVE in. They are packed full of information and they are cheap as well! Until I make my own in-depth Pinterest course, I will always recommend these two:
- Pinterest Strategies : The ultimate guide to Pinterest basics and the benefit of manual pinning. Also a good read if you don't want to invest in Tailwind.
- P.I.M.P. Your Pinterest: The name might sound rather funny, but the product is the most advanced, in-depth Pinterest course I've ever experienced.
JOINED TAILWIND TRIBES
If you aren't already aware, Tailwind is an auto-scheduler made specifically for Pinterest. It's been popular among content creators for quite some time now. However, it's tribe feature is relatively new.
Think of tribes like a Pinterest group board that's:
1) Easier to join.
2) Requires that people actually share content.
3) Packed full of useful analytics.
It’s really the tribe feature that can help accelerate your account. If you are new, I highly, highly recommend investing in Tailwind.
Tribes use to be in beta, but now it's open to EVERYONE. You can sign up for a FREE trial here!
You can also learn about it in great detail in my Tailwind Tribes article: Everything You Need to Know
FACEBOOK GROUPS FOR BLOGGERS
Most new bloggers will find immediate success from Facebook groups. This is the SECOND most important traffic source to utilize. These are usually consisting of large groups of fellow bloggers who simply want to help each other out.
Facebook Groups are beneficial for a few reasons:
1. They allow bloggers to share each other's posts (and thus share exposure).
2. They help create backlinks (which helps you rank in Google, eventually).
3. They help improve traffic numbers (although keep in mind most of the traffic will be from fellow bloggers)!
How many facebook groups should you join? I recommend 4 or 5 quality groups. More than that and you will pull your hair out (and wreck your Facebook feed). I have an entire post dedicated to understanding Facebook groups in-depth that you can read here.
USED PERSONAL FACEBOOK ACCOUNT
Your personal Facebook account is another great place to advertise your blog. Social media accounts take a LONG time to build (including a Facebook "business page"). However, nearly everyone has a personal Facebook account they share with their friends and family. Use this to your advantage.
In addition, your friends and family are a great source of constructive criticism and support, so it's really a good idea to share your resources with them first.
They are also likely to return to your site on a regular basis and share your content with their own friends and family. The more shares, the better (it also helps you rank with Google).
OPTIMIZED FOR GOOGLE SEO
Google can be your best friend, eventually. Once you start ranking, the traffic is incredible (for example, one post is giving me 17,000 page views in a month). However, you do need to implement some strategies BEFORE this happens. It may take a year to see the results, but when you do it's well worth it.
Here is what I recommend doing (at a bare minimum):
Research keywords (read more about keyword research here).
Take these keywords and implement them into the following places:
1-2 of your headings
Within the first 20 words
Scattered 1-2 places throughout the text
In picture title/file name
Having neatly separated paragraphs, headlines, and photos where possible (time on page matters).
Trying to promote where you can - i.e. (FB groups and Pinterest)
Try to implement a few of these things and you will start seeing results!
What to do now
The key is to truly START. Find one or two traffic sources first and OWN them. You can always add more later. A Facebook page (not your personal account) and an Instagram account, can be intimidating for many people. That's why platforms such as Pinterest and Facebook "groups" are a great alternative!
Put your effort into these two platforms! They will provide the most bang for your buck, and a great way for a new blog to get up and running. However, making sure you are putting out quality content, building a beautiful website, and taking time to educate yourself are all incredibly important factors when trying to build your online empire!